Service · Business launch and EU market entry

A registered company cannot get paid. We close that gap

VAT and VIES, the OSS position decided before the first invoice rather than after, certified invoicing that will survive an inspection, the first employment contract, and permanent establishment risk checked before you hire anywhere else in Europe.

From €1,800 Invoicing live in weeks Before the bank, not after
What decides your VAT position
Portuguese standard rate22% Madeira, 16% Azores23%
Cross-border B2C thresholdAcross the whole EU, not per country€10,000
B2B services into the EUReverse charge, against a valid VIES number0%
Invoices must carryFrom certified softwareATCUD + QR
Get this wrong in month one and you are issuing invoices your customer’s accountant will reject, or under-charging VAT you then owe out of your own margin.
The gap

Incorporation is the easy part. Trading is where it stalls

Most people arrive here having solved the wrong problem. They have a registered company, a certificate and a tax number, and they cannot issue a valid invoice or receive a payment. These are the five things that sit between the two states, and none of them is on a formation checklist.

01

VAT, VIES and the OSS position

Registration follows your declared activity. We settle whether your supplies are taxable, exempt or outside scope, get you into VIES if you will sell to EU businesses, and decide the One Stop Shop position before the threshold decides it for you.

  • Start of activity declared with the right VAT regime
  • VIES enrolment so EU customers can validate you
  • OSS registration where cross-border consumer sales justify it
  • Reverse charge wording that your customers will accept
See the VAT decision tool →
02

Invoicing that is actually valid

Portuguese invoices must come from software certified by the Autoridade Tributária and carry the ATCUD and a QR code. A document from a spreadsheet is not an invoice here, whatever it looks like.

  • Certified invoicing software selected and configured
  • Series registered and ATCUD obtained
  • Monthly SAF-T export wired to your accountant
  • Invoice templates that satisfy both Portuguese and EU rules
Ask what your setup needs →
03

Your first hire, priced honestly

Employer contributions at 23.75% with no ceiling, fourteen salary payments a year, meal allowance and accident insurance. We model the real annual cost before you make an offer.

  • Full-cost model before the offer letter goes out
  • Contract drafted, not downloaded
  • Social Security registration and payroll set up
  • Probation, termination and notice understood in advance
What an employee really costs →
04

Permanent establishment, checked first

The single largest unpriced risk in a European expansion. A salesperson in another member state can make that country tax part of your profit, whatever your Portuguese rate says.

  • Exposure reviewed before the first foreign hire
  • Who concludes contracts, decided deliberately
  • Warehousing and stock positions assessed
  • Corporate residence risk where management sits abroad
Test your own exposure →
Get the launch planned
VAT

The threshold that is lower than you think

Ten thousand euros, counted across every member state together rather than country by country, annually. Cross it and you stop charging your Portuguese rate and start charging the customer’s national rate through the One Stop Shop. It is the most commonly crossed line in European e-commerce.

What you are selling, and to whom
Rate
Filed as
Services to a Portuguese business or consumerStandard rate unless exempt
23%
Portuguese VAT return
Services to an EU businessAgainst a VIES number you validated and kept proof of
0%
Recapitulative statement
Goods or digital services to EU consumers, under €10,000Across the whole EU together
23%
Portuguese VAT return
The same, over €10,000Customer’s national rate, not yours
Theirs
OSS return
Anything to a customer outside the EUExport, with evidence
0%
Portuguese VAT return

The reverse charge line carries a warning worth repeating. You must validate the customer’s VAT number in VIES before invoicing and keep the proof. If the number turns out to be invalid, the supply is treated as domestic and the VAT you did not charge comes out of your margin rather than the customer’s pocket.

Run your own case through the decider
The sequence

From registered to paid, in order

1
Activity declared properly

The start of activity declaration fixes your CAE codes, your VAT regime and your filing frequency. It is quick to lodge and expensive to correct, and it is read by every bank that looks at you afterwards.

Week 1
2
VAT, VIES and OSS decided

Not left to be discovered. Whether you need OSS depends on a forecast, and making that forecast badly is cheaper to fix now than to unwind two quarters of incorrect invoices later.

Week 1
3
Certified invoicing live

Software chosen and configured, series registered, ATCUD obtained, templates checked against both Portuguese and EU invoicing requirements. The SAF-T export wired straight to your accountant.

Week 2
4
Money can arrive

A payment institution opened in days so you can invoice and be paid immediately, while the Portuguese bank file runs in parallel. We have written separately about why that file takes as long as it does.

Week 2
5
First contracts and terms

Your customer terms reviewed against Portuguese and EU consumer rules if you sell to consumers, and your supplier contracts checked for the clauses that matter when something goes wrong across a border.

Weeks 2–4
6
First hire, if there is one

Full cost modelled, contract drafted, Social Security registration, payroll running. And the permanent establishment question answered before anyone is hired outside Portugal.

When you are ready
Start at week one Why the bank takes so long →
Selling across Europe

You do not have to localise to be available

EU rules stop you blocking a customer in another member state or silently redirecting them to a local site. They do not require you to actively sell and deliver across borders. That distinction is worth money, and almost nobody uses it.

Available, at no cost
  • Accept orders from every member state
  • Support them in English
  • Spend nothing on acquisition in those markets
  • Watch where demand arrives unprompted
  • Localise the market that actually shows up
Actively selling, which costs real money
  • Terms reviewed under that country’s consumer law, not translated
  • The payment methods people there actually use
  • Support in the language of the sale
  • Invoicing that satisfies local rules, which in Italy means the national exchange
  • And the permanent establishment question, once you put a person there

The inbound trickle from being merely available is the cheapest market research there is, and it routinely contradicts the country ranking in the business plan. We would rather you localised the market that showed up than the one that looked biggest on a slide.

What each market costs to enter
What is coming

The EU VAT reform, and the dates that are now fixed

VAT in the Digital Age was adopted by the Council in March 2025. It is law, the dates are long, and nothing about it requires action from a company launching this quarter. We set it out because your systems choices now are easier if you know where this ends.

Adopted
Single VAT registration, from mid-2028

The One Stop Shop is extended and the scope for mandatory reverse charge widens, so that a business selling across the EU needs fewer foreign VAT registrations. For a Portuguese company selling into several member states this is the most useful part of the package.

Adopted 11 March 2025. Phased from 1 January 2027, with the main step on 1 July 2028.
Adopted
Cross-border e-invoicing and digital reporting, July 2030

Structured electronic invoices become the rule for cross-border business-to-business and business-to-government supplies within the EU, with near-real-time reporting and a short window to issue the invoice after the chargeable event.

Directive (EU) 2025/516. National implementation due by mid-2030.
Adopted
National systems converge, 2035

Member states that already run their own e-invoicing or reporting systems bring them into line with the EU model. Portugal is one of the earliest adopters of this kind of infrastructure, which is why the SAF-T file already exists here and does not in many member states.

Target date 1 January 2035.

The practical consequence for a launch today is narrow: choose invoicing software that is actively maintained and exports structured data, and do not buy anything on the basis of a 2030 deadline. We track the national implementing measures and will tell you when something needs doing.

Fees

Scoped to the launch, quoted before it starts

Commercial setup
€1,800
one-off
  • Start of activity and CAE codes
  • VAT regime and VIES enrolment
  • Certified invoicing selected and configured
  • Series registered and ATCUD obtained
  • Payment institution opened
  • Employment
  • Cross-border analysis
Request this
Most chosen
Full launch
€3,200
one-off · accounting quoted separately
  • Everything in Commercial setup
  • OSS position decided and registered if needed
  • Customer terms reviewed for your markets
  • First employment contract drafted
  • Payroll and Social Security set up
  • Permanent establishment review for your plan
  • Bank file prepared and introductions made
Request this
Multi-market entry
On scope
quoted per plan
  • Several member states assessed together
  • Local VAT registrations where OSS does not reach
  • Permanent establishment opinion per market
  • Group structure and withholding reviewed
  • Trademark filed before launch
  • Sequencing advice: which market, in what order
Send us the plan

One-off fees for the launch work itself. Ongoing accounting is quoted separately and monthly. Software licences, payment institution charges and any foreign VAT registration fees are third-party costs passed through at cost.

Legal basis

The rules this sits on

Position at October 2026. Adopted EU measures are shown with their phasing dates; national implementing measures follow and may add detail. Nothing here is advice on your specific supplies, and the VAT treatment of a particular transaction depends on facts this page cannot see.

Before you ask us

Questions we answer every week

My company is registered. Why can I not just start invoicing?

Legally you can, once you have activity codes and certified invoicing software. Practically you need somewhere for the money to arrive, and a Portuguese bank account for a foreign-owned company takes weeks. The other thing people miss is that invoicing software in Portugal has to be certified by the tax authority and your invoices have to carry the ATCUD and a QR code. A generic invoice from a spreadsheet is not a valid Portuguese invoice, and your customer’s accountant will tell them so.

Do I have to register for VAT immediately?

Registration follows from your declared activity, which is settled at the start of activity declaration rather than later. The questions that matter are whether your supplies are taxable, exempt or outside scope, whether you will sell to businesses elsewhere in the EU and therefore need to be in VIES, and whether cross-border sales to consumers will pass the €10,000 threshold that pushes you into the customer’s national rate through OSS.

What is the €10,000 threshold and does it apply to me?

It is a single EU-wide threshold for cross-border sales of goods and digital services to consumers. Below it you may charge your own Portuguese rate. Above it, counted across all member states together rather than per country, you charge the rate of the customer’s country and account for it through the One Stop Shop. It is low, it is annual, and businesses cross it without noticing.

What does the first employee actually cost?

More than the salary by roughly a third. Employer social security is 23.75% of gross with no ceiling, and Portugal pays fourteen monthly salaries a year rather than twelve. On top sit a meal allowance, occupational accident insurance and the administration. We model the real annual figure before you make an offer, because the number on the offer letter is not the number in your budget.

Can I hire a salesperson in Germany or Spain under my Portuguese company?

You can, and this is where companies create tax liabilities they did not plan for. A person who habitually plays the principal role in concluding contracts in another country can create a permanent establishment there, which means that country taxes the profit attributable to it regardless of what your Portuguese rate is. We look at this before the first foreign hire rather than after it, because the facts are yours to arrange only while they are still in the future.

Do I need to translate my site and terms for every EU country?

Not to be available there, and yes to sell there properly. EU rules stop you blocking a customer in another member state or silently redirecting them, but they do not require you to actively sell and deliver across borders. That gives you a free middle position: accept orders from everywhere, support them in English, spend nothing on acquisition, and watch where demand arrives on its own before you localise.

How long from incorporation to a first paid invoice?

Two to four weeks for the commercial setup, which is VAT, activity codes, invoicing and the first contract. The variable is the bank. Most of our launch clients run a payment institution from week one so they can invoice and be paid while the Portuguese account is being opened, then switch the main flow across once it exists.

Next step

Tell us what you sell and where. You get a launch plan with dates

What the product or service is, whether you sell to businesses or consumers, which countries you expect revenue from in year one, and whether anyone will be employed. Within a working day you get the VAT position, the invoicing setup, the realistic date for a first compliant invoice, and a flag on anything in the plan that creates a tax presence you had not budgeted for.

Plan the launch Or write to info@bcaun.pt Lisbon office · +351 910 104 311
Launch from €1,800 Plan it